Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our store.

Personal Information We Collect

When you visit our store, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the store, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the store, and information about how you interact with the site. This automatically collected information is referred to as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies, and how to disable them, visit http://www.allaboutcookies.org.
• Log Files: Track actions occurring on the site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the store.

Additionally, when you make a purchase or attempt to make a purchase through our store, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is referred to as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the store (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and to improve and optimize our store (for example, by generating analytics about how our customers browse and interact with the store, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example:

• We use WooCommerce to power our online store. You can read more about how WooCommerce uses your Personal Information here.
• We use Google Analytics to help us understand how our customers use the store. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by:

• Google: https://www.google.com/settings/ads/anonymous
• Facebook: https://www.facebook.com/settings/?tab=ads
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Your Rights

If you are a resident of a specific region with applicable data protection laws, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.

Data Retention

When you place an order through the store, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at hello@pk.boozilondon.com or by phone at 03000869603.